art direction and branding

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Impacts

 

IMPACTS

BOOK DESIGN / Art Direction

The general topic of this book and brand is to embark the act of kindness in the reader and the little things a person can do that affect a stranger’s day. It goes through the psychology of happiness and real stories of how kindness has been able to change someone’s life. The content is organized based off simple small acts of kindness, and challenge the audience to be the impact in a stranger’s life.

 

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Unique Selling Point
Impacts doesn’t only encourage acts of kindness but informs the young crowd about the psychology behind happiness and how contagious it can be.

Trademark
The morphological approach to the logo is combining together a message bubble and a smile to represent sending kindness.

 

 
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The book

 
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Poster Campaign

 
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#KindnessImpacts Social Media Campaign

The posts give viewers a kind gesture to do for the day then encourage them to share it and challenge friends.

 
 
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