art direction and branding

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Catpool

 

Catpool

ux ui / Art Direction / Branding / Research

Texas State students travel back to their hometown at the least 3 times a semester. However there is currently no service for students without vehicles to travel distances over 45 miles that’s convenient and affordable. This leaves them with the options of relying on a friend, bus, or plane to get back home.

 

 
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The Team

Dolores Jimenez
App Concept / Logo Design / Business Model /
Poster & Float Advertisement Design
Katie Connolly
UX UI / App design / Icon System Development
Anastacia Guerrero
Bus / Billboard / Social Media Advertisement Design
Iman Mora
Door Advertisement Design / Business model

 

 
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Solution
Catpool, is a Texas State student based ridesharing app, that matches riders with drivers traveling to the same area together. The rider can browse their different options, look through profiles, destinations, and then choose a driver that best accommodates them.

Mission
The mission is to provide a convenient and affordable way for students without vehicles to get back to their hometown without the hassle of public transportation. While also allowing students with vehicles an opportunity to make quick cash, for a trip they were going to make anyways.

Competition
Without Catpool, students without a vehicle would only have the options to use a Greyhound, Uber / Lyft, Plane, and I Carpool. All of which are either too expensive, time consuming, or inconvenient.

 

 
 
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The App

 
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Marketing

 
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Touchpoints

 
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