art direction and branding

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Buck's

 

BUCK’S

Art Direction / Branding

Located in the heart of Skidmore Texas, Buck’s is a gas station and convenient store that is family owned and operated since 2011, and sells everything from tacos, to deer feed, to diesel.

 

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Unique Selling Point
Buck’s carries a variety in beer, food, hunting supplies, and necessity items than your average gas station. Serving locals and passing travelers whether their needs are an empty tank or empty stomach.

Trademark
The morphological approach to the logo is combining together a hunting scope and a gas gauge.

Value
The company aims to be a clean, fast, organized, and one of the friendliest local businesses in Skidmore.

 

 
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Advertisements

The highway billboards are designed short and sweet with a touch of humor a traveler, hunter, or local will understand and grab a sense of who Buck’s is.

 
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Guerrilla Advertisements

Since Buck’s is located in front of a high school and elementary, a sidewalk advertisement after a crosswalk is a way to lead kids to the store.

 
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Posters

The posters can alternate between these four colors depending on the location of where its placed.

 
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Rewards App

Buck’s values their local and frequent customers and allows them to earn points with every purchase that add up to free merchandise.

 
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Taco Packaging

The packaging concept for the tacos is targeting the hunting audience. On one side of each bag a target is printed allowing for some extra shooting practice.

 
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