art direction and branding

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Bark

 

BARK

Art Direction / Branding

Located in Chicago, Bark is owned and operated since 2016, specializing in obedience training, dog daycare, boarding, grooming and also help out with local rescues to make sure every dog has a home and is loved.

 

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Unique Selling Point
Bark serves pup owners that treat their furry friend like family and want a fun caring atmosphere for their dog's second home.

Trademark
The morphological approach to the logo is combining together the letter A in Bark and a dog’s nose.

Value
The company aims to help city dogs and their owners understand what’s necessary in creating a
happy, healthy dog. They adjust to every dog’s needs to make sure their experience, and the owners, is exceptional.

 

 
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Social Media

Bark’s platform on social media will be centered around the different services and opportunities for a pup parent to take advantage of with the main focus being the dogs.

 
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Uniforms

The aprons will be needed for the groomers and the t-shirts will be for the staff along with the badges.

 
 
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Merchandise

Bark’s merchandise and Bark Biscuits will be available to purchase at the store for owners to treat their pup and show off their swag.

 
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